11 Reasons Why Your AI-Generated Copy Doesn’t Sell
AI tools have their place. They can help speed up processes, spark ideas and handle routine writing tasks. But can they sell? When it comes to creating content that truly connects with your audience and drives action, there’s still no substitute for a thoughtful, human approach. Here are 11 reasons why your AI-generated copy doesn’t sell.
1. It Overuses Buzzwords Without Meaning
Example: AI writes: “We leverage cutting-edge solutions to drive scalable growth across dynamic verticals.”
Why It Fails: It sounds impressive, but says absolutely nothing. It’s jargon-heavy, lacks clarity and doesn’t communicate value to the actual target audience. It doesn’t tell the reader what the product does or why they should care.
2. It Doesn’t Address Objections
Example: AI writes a landing page for a high-end consulting service but never addresses the price concern or the ROI.
Why It Fails: AI doesn’t instinctively know what doubts a buyer might have, and it doesn’t proactively handle them. A copywriter will identify common objections and build trust by addressing them head-on, something AI typically overlooks.
3. It’s Missing Brand Voice or Personality
Example: A fun, edgy skincare brand gets AI-generated content that sounds like a medical journal: “Our products are dermatologically formulated to meet diverse epidermal needs.”
Why It Fails: Even though the content is accurate and sounds professional, it doesn’t match the brand’s tone. And it doesn’t connect with its target market. The voice feels cold and generic.
“AI is great at sounding like everyone else. But if you want your brand to stand out, you need messaging that reflects your voice, values and unique perspective,” says Linda Barrett, owner of All the Buzz Creative. “That’s not something you can get from a tool—it comes from insight, strategy and experience.”
4. It Writes for Everyone, So It Sells to No One
Example: A B2B SaaS platform wants to target mid-size logistics companies. The AI-generated blog is so broad it could apply to any industry.
Why It Fails: Selling requires specificity. Vague benefits and general advice don’t build trust or demonstrate authority. A human writer would tailor the message to logistics pain points and decision-maker priorities.
“We’re surrounded by content today. The brands that win aren’t the ones producing the most content; they’re the ones that know how to cut through the noise,” Barrett explains. “Cutting through takes more than smart-sounding sentences.”
5. It Follows a Formula But Misses the Hook
Example: An AI-written email follows the perfect AIDA formula—Attention, Interest, Desire, Action—but the opening line is flat and overused: “In today’s fast-paced business landscape…”
Why It Fails: The structure is correct, but it lacks creativity or emotional punch. Readers don’t engage with formulaic intros—they skim right past them. A skilled copywriter would craft a sharper hook that grabs attention immediately.
6. It Doesn’t Understand Real-World Limitations
Example: AI writes: “Try our product free today and transform your workflow overnight!” for a service that actually requires a lengthy onboarding process.
Why It Fails: AI doesn’t understand friction points like tech integration, training or slow decision cycles. Overselling leads to mismatched expectations and loss of trust.
7. It Doesn’t Adapt to Sales Context
Example: A product page written by AI sounds like a Wikipedia entry: factual, descriptive and neutral.
Why It Fails: Selling requires persuasion. Features alone don’t convince. Benefits, urgency and emotional framing do. A copywriter would turn those same facts into reasons to buy.
8. It Misses Cultural Nuance and Local Flavor
Example: AI writes for a regional restaurant chain but uses generic phrases that don’t reflect local traditions or slang.
Why It Fails: Without understanding cultural context, AI content can feel generic or out-of-touch, failing to resonate with a community’s unique identity and preferences.
9. It Struggles with Humor and Wit
Example: AI attempts a lighthearted social media caption but ends up sounding awkward or flat.
Why It Fails: Humor requires timing, subtlety and emotional intelligence—qualities AI lacks. Forced or tone-deaf humor can alienate audiences rather than engage them.
10. It Lacks Adaptability for Different Buyer Personas
Example: AI generates the same blog post tone for both novice and expert audiences without differentiation.
Why It Fails: Different customer segments need tailored messaging. Without adapting language complexity or addressing specific pain points, AI content loses relevance and impact.
11. It Repeats Information Without Adding Value
Example: AI content reiterates the same point multiple times using different words.
Why It Fails: While AI tries to meet word counts or SEO goals, repetitive content feels redundant and wastes the reader’s time, reducing credibility and engagement.
Award-Winning Copywriting with All the Buzz Creative
“AI can write sentences, but it can’t build trust. That still takes a human voice,” Barrett says.
Marketing is more than just plugging in keywords or producing a blog post. It’s about telling a story your audience sees themselves in. And you can’t tell that story if you don’t truly know who they are. So, if your content sounds “good enough,” ask yourself: “Good enough for what?” Is it driving traffic? Building trust? Increasing conversions? If it’s not doing those things, it’s not good enough to grow your business. You need a professional copywriter to help drive your message home.
At All the Buzz Creative, we don’t just fill space with keywords or recycled phrases. We listen, ask smart questions and craft copy that reflects the heart of your business. Your marketing feels real, honest and uniquely yours. If you need content that’s really, really good, contact us at info at allthebuzz.net.
Photo by Andrey Matveev on Unsplash.
4 Tips to Creating Content that Builds Trust with Homeowners
For Home Remodelers, Home Builders and Home Services Pros.
Creating content that builds trust is about forming real connections with homeowners who are about to make a big investment in their home. Whether they’re remodeling a kitchen, building a new custom home, or designing a landscaping plan, they way you present your business online can play a huge role in whether a potential client reaches out to your company—or keeps scrolling. Here are four key strategies to help you create content that builds trust with homeowners.
1. Start With Transparency: Show the Process
Homeowners want more than pretty photos; they want to know how things work. Use your content to walk them through the process. What happens after the consultation? How long does a typical kitchen remodel take? What should a homeowner expect when construction starts? Sharing this type of information up front builds confidence, allays apprehensions, and helps set realistic expectations.
Don’t be afraid to talk about potential delays, common challenges or how you handle change orders. Transparency shows that you’ve seen it all before and have systems in place to handle the unexpected. Use behind-the-scenes videos, timelines and step-by-step blog posts to demonstrate your organization, communication and professionalism.
2. Use Real Stories: Highlight Your Clients’ Experiences
People love to see what others have done and want to feel a shared connection. Sharing real stories from your past clients adds credibility to your brand. Use testimonials, before-and-after galleries and video interviews so potential clients can envision themselves working with you and achieving similar results.
Go beyond generic praise and highlight specific problems and outcomes. For example, share how you helped a client stay on budget, solved a tricky layout problem or incorporated their must-haves into the final design. These stories humanize your business and make it relatable.
3. Provide Value-Driven Education, Not Just a Sales Pitch
“Trust isn’t built in one blog post or a flashy headline. It’s built in the quiet, intentional moments—when your website answers their biggest questions, when your social media tells the truth about delays or budgets, and when your emails sound like they’re written by a human, not a sales funnel,” explains Linda Barrett, owner of All the Buzz Creative. “That’s the kind of content that makes people feel safe saying yes to you.”
Homeowners don’t want to be sold to; they want to be informed. Use your content to answer the questions they’re already asking—you’ve heard them before. How do I choose the right contractor? What should I budget for a bathroom remodel? What’s the difference between quartz and granite?
When you provide helpful, educational content without a hard sell, you position yourself as a trusted expert. Invite questions or a free consultation. Create a blog, FAQ section on your site, or quick Instagram reels with homeowner tips to demonstrate your knowledge and show you’re genuinely there to help—not just to win the job.
4. Be Consistent Across All Channels
Consistency builds credibility. Ensure your website, social media, email campaigns and printed and digital materials all reflect the same tone, branding and message. Keep your content updated with your current services, staff and project photos. Outdated information or conflicting messages can raise red flags. When everything looks and sounds cohesive, homeowners are more likely to trust that their project is in good hands.
As a remodeler, builder or home services provider, you already know how important trust is on the job site. Strong, strategic content helps homeowners feel informed, understood and confident about reaching out—and that’s where the real business growth begins.
All the Buzz Creative. Copywriting and Content Creation for Remodelers, Builders and Home Services Companies
“If your content makes people feel informed, respected, and comfortable—that’s a win, whether they call you tomorrow or six months from now,” Barrett says.
At All the Buzz Creative, we understand that great content is about building trust, driving engagement and helping service-based businesses connect with real people. We specialize in crafting authentic, strategic messaging that reflects your voice and speaks directly to your ideal clients. With more than 30 years of experience in these fields, we know how to translate your expertise into clear, compelling content that gets results.
We take time to learn your business, understand your goals and develop content that works hard for you across your website, blog, email campaigns, newsletters, digital marketing and social platforms. With All the Buzz, you get a content strategy built to support your brand.
Contact Us
Contact us at info @ allthebuzz.net to learn more.
Photo by Ronda Dorsey on Unsplash.
The WRONG Ways to Blog
There are many right reasons to blog, but that doesn’t stop people from blogging for the WRONG reasons. Here is a quick list of what a blog won’t do for you, and why you should not position your blog in these ways.
1. You tell people what you want them to know rather than what they want to know.
People come to your blog to find answers to their questions. What are the most common things clients or potential clients ask about your business, service or product? What are the most often-listed questions on the Internet on this subject? When you hear or find questions, write them down and use these as blog topics.
2. You write in “corporate speak.”
A blog is a casual conversation between you and the readers. Talking in a corporate language, or using acronyms, will turn off your readers rather than engage them. Save the corporate talk for your white papers when readers want to know intricate details.
3. You think you won’t be original.
If you’re holding back from publishing a business blog because you think you don’t have anything original to say, you’re wrong. When your prospects are researching their question, they are looking for 1) answers and 2) rapport. If they have the choice between two (or more) companies, they will likely choose the one they feel speaks to them. You don’t have to have original thoughts; you just need to be sincere.
Why Should I Blog?
Is blogging a difficult thing to do? No. Is it essential? Yes. Many clients ask us, “Why should I blog?” That shows us that they don’t know or understand the benefits of blogging, so let’s review those benefits here.
Blogging attracts interested prospects
People are searching the Internet for answers to solve their problems. When your business blog post offers that solution, you are immediately on their radar as a qualified resource, without their having to make a commitment.
Blogging establishes and reinforces your expertise
Your business blog posts are prime locations in which to establish and reinforce your expertise in your field. Post answers to the most often-asked questions about your business. Post evidence of your expertise with awards and links to articles in which you appear. Post proof that you are an expert with examples and explanations of your products and services. Post reviews and testimonials. There are numerous ways you can build your credibility.
The business mentorship organization Score offers 10 reasons to keep an active business blog, beginning with the fact that “customers who read your blog at 97% more likely to click on your website.” The answer to “Why should I blog” is to attract and convince potential customers and clients. Continue reading →
21 Tips to Increase Instagram Engagement
Want to get more followers on Instagram? I recently came across this article that had a lot of great ideas on how to do just that.
Instagram is Growing Quickly
In 21 Tips to Massively Increase Instagram Engagement in 2019, author Adam Phillips reported that 13% of the world is now using this platform, and engagement is still increasing. It has more than 1 billion monthly active users, with 50% of those users following brands.
Shares, likes and comments are reporting 10X higher than Facebook, 54X higher than Pinterest, and 84X higher than Twitter. If you haven’t done so already, you should consider adding Instagram to your marketing mix.
Among the 21 tips offered by this report are:
- Know how often to post
- Don’t preach, tell a story instead
- Use Instagram video subtitles and closed captions
- Choose the right hashtags, and
- Convert Instagram followers into email subscribers
The author goes on to explain how to put these tips into action. For example, under “Know how often to post,” he claims that the “sweet spot” is a consistent 1-2 posts a day. For when to post, he says, “Uncover your own follower’s Instagram habits by using the Insights feature of your Instagram Business Account. This helps you identify when your followers are most active.”
The article is posted on the Falcon website, so of course, there is a plug for Falcon’s social media management platform. This post does not hold any opinion as to that platform. Rather, we thought there were really good tips that might benefit those business owners and marketing managers who want and need to build their brand.
Need Social Media Marketing? Contact All the Buzz.
If you’d like to outsource your social media management, we’ll be glad to help. We can assist you in creating your social media platforms, providing content, and scheduling posts. Contact All the Buzz for expert marketing and writing.
25 Ways to Drive Traffic to Your Business Blog
Do you write a blog for your business and keep posting to it regularly? It’s a great way to talk about your industry, provide information about your business, and to entertain. It’s also a great way to build a following for your business. Yet many business owners ask how to make people aware of their blog and to attract followers.
25 Ways to Drive Traffic to Your Business Blog
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- Tell everyone you have a blog
- Post your blog name and link in your email signature
- Include your blog link on your business cards, stationery and all forms
- Add your blog link to your bio
- Post snippets of your blog posts on your social media with links to the blog
- Add your blog link to your social media profiles
- Be active on your social media accounts and social networking sites like StumbleUpon and Mixx
Types of Blog Posts
We all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.
Types of Blog Posts:
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- Story
Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences. - List
Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example. - How To
Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
- Story
Startling Statistics About Social Media for Business
As social media continues to grow, some of the things we thought we knew about it have changed. Here are some of the latest statistics for 2018.
GENERAL
• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.
• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays. Continue reading →
The Two Best Ways to Market Online: Guest Post
All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.
The Two Best Ways to Market Online
I hate the word “marketing.”
Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.
And I don’t blame him.
What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.
The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.
But none of us really even knows what they mean by marketing. Continue reading →
6 Tips for Writing More Effective Twitter Headlines | All the Buzz | Writing Tips
At All the Buzz, we’ve been asked lately, “How do I get people to read my Twitter post?” Writing for Twitter is like writing for anything else. You have to capture the reader’s attention right off the bat. And what’s the best way to do that? Write a great headline.
The 80/20 Rule applies
You won’t get everyone to read your Tweet, no matter how great your headline is. Your headline has to capture the interest of that specific reader at that specific time. The 80/20 rule applies here: 8 out of 10 people will read your headline and only 2 out of 10 will read on. People scan, and if your headline doesn’t capture their interest in a second or two, they move on to the next shiny object. Here are some tips, however, that can help you write more effective Twitter headlines and increase your readership: Continue reading →
All the Buzz Creative 