Universal Appeals to Sell Your Product or Service, Part I | Marketing Tips
Take your company to higher sales success
When you are advertising or marketing your product or service, there are certain universal appeals that people respond to.
They are (in no particular order):
- Saving Money
- Looking & Feeling Better
- Staying Young
- Being More Successful
In this two-part series we’ll explore how this knowledge can help you… Continue reading →
Before and After: Security Alliance | All the Buzz
They say a picture is worth a thousand words. How about your brochure?
Brochure “Before”
Brochure “before”
The Security Alliance Command Center had been using the same brochure since the business began, and it showed. They came to All the Buzz because they wanted to increase sales and have a better overall image for their company.
Brochure “before”
We took a look at their old brochure and noted that it was printed on ecru-colored paper that automatically made it look old. It had their old logo, and didn’t contain customer-centric copy or a call to action.
It looked outdated, and for a security company that had to be state of the art, it would not do. Continue reading →
True Ease in Writing | Writing Quotes
“True ease in writing comes from art, not chance,
as those who move easiest have learned to dance.”
–Alexander Pope
Competition is Good | Marketing Tips
All the Buzz helps you stand out from your competition
According to an article in Inc. magazine, competition may be the best thing for your business.
Carlos Ghosn, CEO of Nissan-Renault, finds that it can be lonely at the top, and welcomes competition from other automakers because a bigger field would help jump-start the market of electric cars.
Competition is also good for start-ups
Competition is also good for start-ups. Research shows that you’re probably better off with competition. Continue reading →
Monarch Title Home Buyers Guide Video | All the Buzz
All the Buzz creates Monarch Title Home Buyers Guide Video
Monarch Title was looking for a way to differentiate itself, while demonstrating its knowledge and ease of communication.They wanted to position themselves as a helpful resource.
One tactic was the development of a Home Buyers Guide video that takes the home buyer step by step through the process of buying a home. These are distributed by Monarch Title and given to Realtors to help their own clients understand the processes of buying a home.
All the Buzz Creates Home Buyers Guide Script
All the Buzz broke the process down into fourteen steps, and created a script that outlined the steps, processes, resources and pitfalls that any homebuyer would need to know. The video also outlines the roles each person involved in the transaction plays, and the order in which the homebuyer will need to engage them.
Buying a home is not an easy process, but with the Monarch Title Home Buyers Guide, it can be made a little bit simpler.
What’s your Lagniappe? | Marketing Tips
Lagniappe. Defined as a small gift given to a customer by a merchant at the time of a purchase. Or as I like to call it, “that little something extra.” The Baker’s Dozen.
The word comes from the Louisiana French adapting a word brought into New Orleans by the Spanish creoles. It is derived from the South American Spanish phrase la yapa (referring to a free extra item). In Andean markets it is still customary to ask for a yapa (“a little extra”) when making a purchase, and the seller responds by throwing in a little extra (Wikipedia).
What’s Your Lagniappe?
The term lagniappe came up in an executive roundtable discussion this morning, opening up the doors for business owners to think about what “something extra” they can give to their clients to make their buying experience special. Continue reading →
Questions that Master Networking Small Talk | All the Buzz
Have you ever been uncomfortable in a business networking event and don’t know quite what to say? Small talk is just the concept of finding common ground, and finding out a little bit more about the other person. And instead of putting them on the defensive, or coming across as sounding just like everyone else, suddenly the conversation with you becomes fun.
A hidden benefit of small talk is Continue reading →
You Can Have Brilliant Ideas | Writing Quotes | All the Buzz
“You can have brilliant ideas, but if you can’t get them across,
your ideas won’t get you anywhere.”
— Lee Iacocca
All The Buzz Launches Dulles University Success Series | All the Buzz | Workshops & Training
Every Wednesday in August, 2013, business owners have the opportunity to improve their own marketing skills through a series of workshops offered by All the Buzz, held in conjunction with Dulles University, who provided a generous sponsorship, allowing us to reduce our normal price of $350 per workshop to only $199! Continue reading →
Potomac Swim School Readies to Set New Guinness World Record | PR | All the Buzz
For the first time, Potomac Swim School will be participating in the attempt to break the Guinness World Record(tm) for the World’s Largest Swimming Lesson(tm), and didn’t know how to let the world (at least their local world) know about both the event and it’s purpose: to raise awareness for the Importance of Swim Safety. The event is scheduled for June 18, 2013.
In conversations with Potomac Swim School owner, Donna Boone, it was determined that the best plan of attack was Continue reading →
All the Buzz Creative 