Tag Archives: Linda Barrett

Author Finds that Sometimes Publicity is Just Serendipity

I foolishly knocked my carriage clock off the mantle while cleaning one day recently and was heartbroken to see its shattered condition on the marble hearth. So I picked up the pieces and took the remains to a local clock shop.

The news wasn’t good. My clock was so badly broken that all that could be salvaged was the Seth Thomas brass face. A customer standing in line behind me, carrying his own broken mantle clock witnessed this transaction and commented on how beautiful my bright clock face was. He thought, in fact, it might fit into his own clock, which had a tired, faded face.

We held the face up and it seemed to be a perfect size match. He purchased it from me on the spot.

You Never Know Who’s Listening

While he was waiting for the clerk to research his problem, we struck up a conversation. It turns out he’s an author and has just published his second book: Titanic’s Resurrected Secret–HEW.

Having done a lot of reading about the Titanic and its survivors, I was interested–not only in the book, but in this fascinating man and his stories. Continue reading →

“Drive” People to Their Destination Through Your Landing Page

image-of-landing-page-tips-graphicI came across a great infographic that shares the biggest landing page goofs business owners can make. It compares the experience of visiting your landing page (or home page) to that of a cross-country road trip.

You want to make the trip a smooth journey for your visitors, taking them from where they are now to their final destination. And you get to decide that destination.

Do you want them to sign up for your newsletter, click the “buy now” button during a special sale, or call you for a price quote or free consultation? Pick one and give them the directions that will lead them directly to the end of the line without confusion or roadblocks. Continue reading →

Your Website is Sooooo Out of Date

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It’s time for a website audit.

I can’t believe how many websites I see that are just plain awful.

  • Their copy is out of date.
  • They have only bulleted lists on each page.
  • They haven’t used keywords or internal links.
  • They have typos or bad grammar.
  • Their pages only have pictures, without even having captions.
  • They are even lacking copy altogether.
  • Worst of all, they have the dreaded “Under Construction” on their pages or their entire site.

Egads! Are people turning away from your site because they get a bad impression from it?

When’s the last time you changed or updated your copy?  One year?  Two years?  Ten years? Continue reading →

6 Tips for Writing More Effective Twitter Headlines | All the Buzz | Writing Tips

Twitter-logoAt All the Buzz, we’ve been asked lately, “How do I get people to read my Twitter post?” Writing for Twitter is like writing for anything else. You have to capture the reader’s attention right off the bat. And what’s the best way to do that? Write a great headline.

The 80/20 Rule applies

You won’t get everyone to read your Tweet, no matter how great your headline is. Your headline has to capture the interest of that specific reader at that specific time. The 80/20 rule applies here: 8 out of 10 people will read your headline and only 2 out of 10 will read on. People scan, and if your headline doesn’t capture their interest in a second or two, they move on to the next shiny object. Here are some tips, however,  that can help you write more effective Twitter headlines and increase your readership: Continue reading →

Working with the Media: How to Get a Story in Front of Editors | All the Buzz | PR Tips

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Bring your story to the media

Working with clients, in many varied industries as we at All the Buzz do, it’s interesting how we come across the same questions over and over again.  One I’ve heard most often is, “How do I work with the media? I have a story I think needs to be told.”

I must admit, even I had a fear of the media when I was an executive. Since I’ve been (and still am) a member of the media for over 30 years now, I want you to know that we’re just people. And anything you can do to make our jobs easier is always welcome.
Here’s how you can help us: Continue reading →

“The Art of Closing the Sale” Teleseminar

On Thursday, April 16, 2015 Linda Barrett led a teleseminar on “The Art of Closing the Sale,” for the members of the Association of Image Consultants International (AICI).

Tips and Techniques to Closing the Sale

Keep-calm-and-sell-onIn the seminar, Linda gave tips and techniques to closing the sale, covering topics including:

  • What to bring with you and how to present your offer
  • Why listening is more important than talking
  • How to tell when the prospect is ready to buy
  • Why you should never discount
  • How to upsell and create packages
  • Major mistakes salespeople make and how to avoid them
  • Overcoming fear of rejection
  • How to get your prospect to practically talk themselves into the sale

One-on-One Sales Coaching

Linda Barrett offers one-on-one and group sales coaching designed to help business owners and salespeople overcome their fears of selling or rejection, set systems into place, increase their sale price, and close more business. Contact All the Buzz for more information or for a copy of our tips sheet titled, “The Art of Closing the Sale: 22 Big Mistakes Salespeople Make.”

200th Anniversary of the Star-Spangled Banner | Linda Barrett | Articles

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Actual size of the original Star Spangled Banner as shown on the Star-Spangled Banner Flag House, http://www.flaghouse.org.

This week marks the 200th anniversary of the Star-Spangled Banner…both the national anthem and the flag that appeared so proudly over Fort McHenry during the War of 1812.  Here’s an article Linda Barrett published about it that appeared in the July/August issue of Viva Tysons Magazine (including her photographs).

As you can see, the flag was quite huge. Read the article to find out just how large the original flag was, and how the anthem came to be written.

There are also some fun facts about our American Flag that you probably didn’t know.

Read: Long May She Wave

Promoting tourism is just one of the things we do at All the Buzz. We’d be glad to help you get your company’s story in the news too.

 

We’re now a Certified Tourism Ambassador

certifiedcertified--tourism-ambassador-logoAll the Buzz owner Linda Barrett is pleased to have completed the certification requirements to become a Certified Tourism Ambassador, or CTA, through the Journey Through Hallowed Ground Partnership.

Working as we do with tourism sites, wineries, lodging, restaurants and others in the hospitality business, obtaining this certification was a perfect fit for us. It helps us understand and interact with tourism-related business around the region. Plus, it gives us “insider access” so we can uncover interesting tidbits for our travel articles. Continue reading →

Idylwood Grill Restaurant Article | Linda Barrett | Articles

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Idylwood Grill, Falls Church, VA

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Grilled lamb shank

One of the really fun aspects of being a writer is when I get to write about food.  Or wine.  Better yet: food and wine. Check out this story called “Idylwood Grill & Wine Bar. Great Food, Great Wine, Great Friends” I published in the Jan-Feb issue of Viva Tysons magazine. I highly recommend eating at the Idylwood Grill.  It was–no kidding–fabulous.

Experts Research | Writing Quotes

Fountain pen

“Experts Research.  Amateurs Guess.”