All the Buzz owner Linda Barrett is pleased to have completed the certification requirements to become a Certified Tourism Ambassador, or CTA, through the Journey Through Hallowed Ground Partnership.
Working as we do with tourism sites, wineries, lodging, restaurants and others in the hospitality business, obtaining this certification was a perfect fit for us. It helps us understand and interact with tourism-related business around the region. Plus, it gives us “insider access” so we can uncover interesting tidbits for our travel articles. Continue reading →
Research is constantly being performed to determine how the human brain absorbs and responds to advertising messages.
Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.
“There are different rules for reading, for thinking, and for talking.
Writing blends all three of them.”
— Mason Cooley
All the Buzz was just asked how to get people to structure their email subject lines so that people open their email announcements and newsletters more often. Here are some proven keywords that might help you design your perfect subject line, followed by a more detailed infographic…
Shannigan’s Gastro Pub, The Inn at Dromoland, Ireland
All the Buzz was called upon to assist in creating buzz around a new restaurant opening–in Ireland. Located at the newly-renovated The Inn at Dromoland, Shannigan’s offers the unique and warm atmosphere of a Gastro Pub at the resort property of Dromoland Castle. Learn more in this press release.
Dromoland Castle took over what was formerly the Clare Inn adjacent to its property, renamed it The Inn at Dromoland, and has been performing renovations to the Inn ever since. The opening of Shannigan’s is the latest in its upgrade of the property to it famous standards.
I was fortunate enough to stay at Dromoland Castle just a couple of years ago and encourage anyone interested in experiencing the elegance and hospitality of staying in an Irish castle to visit.
“Regardless of the changes in technology, the market for well-crafted messages
will always have an audience.”
— Steve Burnett, The Burnett Group
Over the past–oh, a few years–we’ve been told to include lots of keywords in our press releases, with hyperlinks to various pages on your website.
If you are in the Northern Virginia area, good news! Girl Scout cookies are on sale this weekend! To find out where you can purchase them, go to the Girl Scout website and on the top of the page under “Find Cookies,” enter your zip code.
Other than sparking my desire for Thin Mints, this news got me thinking about my own sales success as a Girl Scout, and how we all can learn a little bit about marketing from these junior saleswomen. Continue reading →
According to the Content Marketing Institute/MarketingProfs research,
over 90% of all marketers use content marketing in some way.
If you’re not using content marketing, you should be. Here is a graphic of the most popular tactics of B2B content that you should find helpful when defining your content marketing strategy. (Detailed below).
Create a
content editorial calendar
If you’re like many business owners, you know you must present new content on your website/blog on a regular basis, but you’re not sure just what to write about.
Creating a content editorial calendar helps you define and schedule posts easily, and keeps your topics top of mind so that when you find information about your topics, you can enter them into a file for future articles.
Here are six simple steps to creating your own… Continue reading →
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