New Website for Spa Noa
All the Buzz joined a design partner to provide copywriting in the creation of a new website for Spa Noa, a high-end popular salon and spa in Reston, Virginia.
Owners Lucy Silva and Mary Taylor wanted an inviting website that reflected their commitment to quality and highlighted their personal touch. Their home page describes it best: “The luxury of an upscale spa; the warmth of a best friend’s home.”
A soothing design, custom photography, and customer-based copy help enliven the site and relate to what clients are looking for.
What is Copy?
“Copy is a direct conversation with the consumer.”
–Shirley Polykoff, American Advertising Executive
Five Ways to Spice Up Your Blog Posts
A portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.
If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.
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Upcoming Attractions
Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.
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Interviews
Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →
Which Comes First? The Copy or the Design?
If you have ever worked with a creative agency to mount a new website, you’ve probably been asked to provide the website copy up front. This can be daunting to someone who is unfamiliar with building a website, or to a person intimidated by writing. (That’s why we get brought in so often.)
Different agencies work in different ways: some want the copy up front, while others provide a template “look” first and then build the copy based on the template.
Which should come first: the copy or the design?
I find this dilemma similar to the age-old question “Which comes first, the chicken or the egg?”, and as with the chicken query, both can be correct. Continue reading →
This Snowstorm Can Help Your Marketing
Stop what you’re doing and use the snow to your marketing advantage!
When something big takes over the news, like with this East Coast snowstorm, it gives you a wonderful opportunity to sell! Use references to the blizzard, snow, cold, ice, or invoke images of sitting by the fireplace, wrapping up in snow gear, or drinking hot chocolate. Liven up your script with action words like sledding, skating, skiing, snowmobiling, plowing, or shoveling. Events have a short shelf live, so the quicker you jump on this opportunity, Continue reading →
Is TV Teaching Us Bad Grammar?
As a professional writer, I’m being driven nuts by the poor grammar used in the commercials I’m forced to see throughout the day. I also cringe at the lack of knowledge of the English language used by some of the major network broadcasters. I just want to write to them and say “No!”
Here are a couple of infractions I’ve noticed lately:
Farther vs. Further
The common rule, according to Dictionary.com, is that farther is used when discussing distances, while further is used for a figurative Continue reading →
Writing is the Only Thing
“Writing is the only thing that, when I do it, I don’t feel I should be doing something else.”
— Gloria Steinem
What Does a Modern Web Writer Look Like?
My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer. It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.
The Perfect Anatomy of a Modern Web Writer
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Outstanding Copywriting Ability. Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.- Storytelling Skills. Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.
New Website for High Gear Truck Repair
All the Buzz just finished up another website, this time for High Gear Truck Repair (www.highgear.biz). This client had a dated and very static site with hardly any text and no search engine optimization. We recreated the site, originated fresh copy, featured a lot of photographs, and got High Gear back on the SEO grid.
All the Buzz Creative 