123 Junk Blog – 123 Junk was started by a college graduate who is noted by the Washington Business Journal as turning “junk heaps into gold mines.” Their blog is very business-centric and has some great posts that focus on building the customer-business relationship.
We Made a “Top 10” List!
One of the companies for which All the Buzz writes blog posts is listed as one of the “Top 10” blogs in their industry. We’re excited by the listing and the client is thrilled. Not only does their listing (holding its own against the big national companies) give credibility to their company, it elevates them in both online searches and credibility in the eyes of their customers. In addition, the client, 123JUNK, has seen a significant rise in their web traffic with regular blog posting.
The industry itself isn’t glamorous, it’s junk removal. But is an essential service that everyone needs. Here is how the listing is noted:
Top 10 Junk Removal Blogs On The Web Today
Not bad for a regional company that just opened their second location!
If you’d like to see your online traffic increase, Continue reading →
Everyone Can Write. Why Should I Hire You to Do It?
I was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”
As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”
Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.
You have only seconds to capture someone’s attention, Continue reading →
Improve Your English: Comprise vs. Compose
Over and over again you hear people mixing up the two words Comprise and Compose. They may sound similar, but have entirely different meanings, and are commonly confused for each other, most often with the word comprised being used where the word composed is correct.
Let’s start with the meaning of each word:
- Comprise: Consist of
- Compose: To make up or form by combining things, parts or elements
To do a quick check as to which word would be appropriate in your sentence, Continue reading →
Miss-Fortune for This Restaurant
Sometimes even the smallest amount of writing can have a big impact on your business. Take this fortune for example. I brought home several fortune cookies from a restaurant not too long ago, and just recently opened the cookie to enjoy it. Inside I found this fortune that’s shown in the picture.
At first, I thought “Wow! A free dessert!” Didn’t you? Then I realized what a big mistake this restaurant made. Do you see it? Continue reading →
Does Your Marketing Copy Tell Your Story?
Are you using plain, nondescriptive words on your website and marketing materials? Words that everyone else is using? If so, you might be falling into the copy dead zone.
I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:
- John went to the store to buy bananas.
Hurry! Limited Space Remains for Blog Writing Clients
If you want to hire a Clio award-winning writer to write your blog posts, you’d better hurry because we are filling up our schedule quickly.
Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!
Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →
How to Give the Perfect Pitch
If you have ever been to a networking group, you were probably asked to stand and give your “elevator pitch” to the group. Members are trained in how to present who they are, what they do, and the benefits of their product or service in 30 seconds or less, or the time it would take to travel in an elevator from floor to floor (which is why it’s called an elevator pitch).
Even if you don’t network, you will constantly be asked, “So, what do you do?” It will happen at family gatherings, parties, social events…pretty much anyplace people gather.
Therefore, you need to be prepared with an elevator speech. It doesn’t have to be canned, but it does need to outline the basics that not only tell what you do, but inspire the listener to ask more. Here are some simply steps to developing your perfect pitch. Continue reading →
“The Art of Closing the Sale” Teleseminar
On Thursday, April 16, 2015 Linda Barrett led a teleseminar on “The Art of Closing the Sale,” for the members of the Association of Image Consultants International (AICI).
Tips and Techniques to Closing the Sale
In the seminar, Linda gave tips and techniques to closing the sale, covering topics including:
- What to bring with you and how to present your offer
- Why listening is more important than talking
- How to tell when the prospect is ready to buy
- Why you should never discount
- How to upsell and create packages
- Major mistakes salespeople make and how to avoid them
- Overcoming fear of rejection
- How to get your prospect to practically talk themselves into the sale
One-on-One Sales Coaching
Linda Barrett offers one-on-one and group sales coaching designed to help business owners and salespeople overcome their fears of selling or rejection, set systems into place, increase their sale price, and close more business. Contact All the Buzz for more information or for a copy of our tips sheet titled, “The Art of Closing the Sale: 22 Big Mistakes Salespeople Make.”
How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips
According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.”
Writing headlines may be the most difficult part of creating a piece, whether it is a magazine article, an advertisement or a corporate white paper. And it can be the most important element. Headlines are the promise of what’s to come, and the enticement to read on; they offer the lure of benefits, news or secrets.
Some schools of thought ask you to write your headline first and include in it a promise to your readers. Writing for All the Buzz, I often find Continue reading →
We’re now a Certified Tourism Ambassador
All the Buzz owner Linda Barrett is pleased to have completed the certification requirements to become a Certified Tourism Ambassador, or CTA, through the Journey Through Hallowed Ground Partnership.
Working as we do with tourism sites, wineries, lodging, restaurants and others in the hospitality business, obtaining this certification was a perfect fit for us. It helps us understand and interact with tourism-related business around the region. Plus, it gives us “insider access” so we can uncover interesting tidbits for our travel articles. Continue reading →
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