How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips
According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.”
Writing headlines may be the most difficult part of creating a piece, whether it is a magazine article, an advertisement or a corporate white paper. And it can be the most important element. Headlines are the promise of what’s to come, and the enticement to read on; they offer the lure of benefits, news or secrets.
Some schools of thought ask you to write your headline first and include in it a promise to your readers. Writing for All the Buzz, I often find Continue reading →
Direct Mail Isn’t Dead | All the Buzz | Marketing Tips
Business owners may say that they aren’t using direct mail any more, but statistics show that customers want to receive it. Direct mail isn’t dead after all. Following email as the first choice in receiving business communications, direct mail showed a very strong presence.
Customer Communication Preferences
Survey Results
In a recent study released by MarketingSherpa, 2,057 adults were asked how they would prefer companies to communicate with them. Their top two responses were:
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- Email – 72%
- Postal Mail – 48%
The Best Ways to Earn ROI on Marketing Efforts | All the Buzz | Marketing Tips
Many business owners struggle with the question of where to put their marketing efforts. One day they hear content marketing is the best; the next day it’s social media platforms. What’s an owner to do?
In 2014, Econsultancy did a survey to ask business owners just where they got their best return on their time and money investments for marketing. We’ll talk about their findings here. Continue reading →
How to Develop Blog Ideas through Microtopics
Are you running out of things to blog about? You’re not alone. Most people try to blog about too much in their posts. They want to cover every aspect of a subject at one time.
We suggest trying this new approach: Blog Microtopics
It’s much easier to come up with ideas to post about–and to generate great SEO results–when you take your general topics and funnel them down to specifics.
Blog Microtopic example:
Let’s look at an example of a blog microtopic and how to develop a list of them:
Step 1:
Let’s say your company sells pet products. First, list all the different types of pet products you sell. They can include food, bedding, health care, clothing, and accessories. Continue reading →
How to Write a Clear Email | All the Buzz | Business Writing Tips
WHAT does this email say?
Have you ever received an email that didn’t make sense until you searched back through the email string to see what the subject was about?
This email might say something like, “Thanks. I got your message and I’ll send it tomorrow.”
Send what tomorrow? And why?
Since the first email in this string was sent days ago, and several hundred emails have arrived since, how can you possibly remember what the “it” referred to! It’s even worse when Continue reading →
10 Ways to Optimize Your Blog Posts for Search Engines | All the Buzz | Business Writing
Watch your Google Rankings Rise
You have a blog on your site, and you know you have to post regularly to boost your SEO, or search engine optimization. But do you know just how to write a blog post that will increase your search engine ranking?
For the best results in search engine optimization, the blog post must have some essential elements.
1. Use Keywords for SEO
Search engines look for keywords. That’s why it’s most important to include them in every blog post. Look back at your keywords list to ensure that you are using keywords in every post. Especially use them in the title, body (make sure there’s at least one in the first paragraph and the last paragraph), headings and subheadings, title tags and meta descriptions, and anchor text (text you hyperlink to other related pages on your site).
2. Write Compelling Blog Headlines
Think about what is going to grab someone’s attention so that they’ll read your post. Make a promise in the headline and then fulfill it in the body copy, entice the reader with a catchy headline, or tell them how to solve a problem they have…or don’t know they have. Use a keyword in the headline. Continue reading →
9 Steps to More Concise Business Writing | All the Buzz | Business Writing
We at All the Buzz spend a lot of time editing. We edit our own writing, and we edit writing for others.
In today’s working world, people want shorter, more concise information, so here’s a great article we came across on how to edit your own business writing and get to the point.
9 Steps to More Concise Business Writing
In today’s world of ultratasking and information overload, being concise is more important than ever. Whether reading a short email or 500-page business proposal, your audience typically doesn’t have the time or desire to search for information.
They don’t want to read six lines for what could have been said in six words, and they don’t want to decipher meaning. They want to get in, get information and get out. If they can’t, your message is lost.
So I’m taking a cue from one of my favorite TV shows, the Food Network’s “Chopped” (warning: the show is addictive), and listing the top words or phrases you should chop from your business writing. On to the list!
20 Most Influential Words | All the Buzz | Business Writing Tips
Research is constantly being performed to determine how the human brain absorbs and responds to advertising messages.
Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.
20 Most Influential Words for Converting Customers
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- Suddenly
- Now
- Announcing
- Introducing
- Improvement
- Amazing
The Most and Least Effective Keywords in the Email Subject Line | All the Buzz Tips
All the Buzz was just asked how to get people to structure their email subject lines so that people open their email announcements and newsletters more often. Here are some proven keywords that might help you design your perfect subject line, followed by a more detailed infographic…
The Most and Least Effective Keywords in An Email Subject Line
Best Keywords in a Subject Line
New Rules for Keywords & Hyperlinks in Press Releases | Marketing Tips | All the Buzz
Over the past–oh, a few years–we’ve been told to include lots of keywords in our press releases, with hyperlinks to various pages on your website.
All the Buzz Creative 