Is Your Sales Presentation Killing Your Sale? ON SALE| Training | All the Buzz
Personalized Sales Training On Sale In February
Turn your “no sale” into a “deal” with this deal.
“Is your sales presentation killing your sale?” This is the title of one of our most popular offerings and for the month of February 2014, it’s on sale! For just $150. (More about the details later on.)
As Director of Marketing for local, national and international companies, I probably met at least once a day with salespeople who were trying to sell me their latest and greatest products. And most of their sales presentations were awful! I sure wanted to take them aside and say, “Listen…you should present your product this way, you’re killing your own sale!”
And now I can! And do. With great success.
Generally their marketing materials were okay. It was their own skills that lacked. Here are just some of the bad sales skills I saw that can actually lose you a sale… Continue reading →
Experts Research | Writing Quotes
“Experts Research. Amateurs Guess.”
Media Finds Furlong Construction | All the Buzz News
This is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”…
In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.
Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!
Great Headline Attention Grabbers | Business Writing Tips | All the Buzz
Did this headline grab your attention?
You may have 8 seconds or less to grab someone’s attention with your headline, so it has to be short, to the point, and offer a compelling benefit–all at the same time. You don’t have many words to mess around with.
Here are a few great headline attention grabbers Continue reading →
All the Buzz Creates Web Site Copy for Furlong Construction Company | Website Writing
Furlong Construction Company
Furlong Construction Company came to All the Buzz with a website that was already designed, but missing copy. The site had the bare minimum of copy, with as little as one line per page, and did not contain relevant and valuable keywords. They needed a professional website writer.
But they were leery of hiring a writer. Continue reading →
Is Your Writer a True Business Writer? | Writing Tips
Don’t tie your message around a rock
Lots of people think they can write. And maybe they can. But do they know the myriad of differences between just writing and business writing? Or the differences between the different types of business writing?
It’s one thing to write a short story or even a novel. It’s quite another to create compelling ad copy that elicits action, web copy that boosts search engine optimization (SEO) rankings, and brochures that explain your product or service so well that they can convince your prospect to purchase on the spot. There are important differences that professional business copywriters know that “just anyone” who claims they can write do not. Continue reading →
Universal Appeals to Sell Your Product or Service, Part II | Marketing Tips
Take your company to higher sales success
In our first post (Part I) on this topic, we discussed how the universal appeals of Saving Money and Looking and Feeling Better can help you increase your sales. We continue this series with the remaining topics:
- Staying Young
- Being More Successful
Universal Appeals to Sell Your Product or Service, Part I | Marketing Tips
Take your company to higher sales success
When you are advertising or marketing your product or service, there are certain universal appeals that people respond to.
They are (in no particular order):
- Saving Money
- Looking & Feeling Better
- Staying Young
- Being More Successful
In this two-part series we’ll explore how this knowledge can help you… Continue reading →
Before and After: Security Alliance | All the Buzz
They say a picture is worth a thousand words. How about your brochure?
Brochure “Before”
Brochure “before”
The Security Alliance Command Center had been using the same brochure since the business began, and it showed. They came to All the Buzz because they wanted to increase sales and have a better overall image for their company.
Brochure “before”
We took a look at their old brochure and noted that it was printed on ecru-colored paper that automatically made it look old. It had their old logo, and didn’t contain customer-centric copy or a call to action.
It looked outdated, and for a security company that had to be state of the art, it would not do. Continue reading →
True Ease in Writing | Writing Quotes
“True ease in writing comes from art, not chance,
as those who move easiest have learned to dance.”
–Alexander Pope
All the Buzz Creative 