Author Archive: Linda Barrett

2014: Four Marketing Trends You Can’t Afford to Ignore | Marketing Tips | All the Buzz

Want to know what’s hot for 2014?  Read on…

1. Mobile Marketing

Large sites such as Buzzfeed and Facebook report that 50% of their traffic now comes from Continue reading →

5 Quick Writing Tips to Improve Your Website Traffic | Writing Tips | All the Buzz

web-traffic-thermometer

Writing will boost your
website traffic

There is no one end-all solution to getting more traffic to your website. Rather, it is a series of little things that you do regularly that greatly increase your awareness, readership, and subscriptions.  Here are some basic tips to how you can accelerate your business traffic and website rankings.

Five Writing Strategies to Improve Your Website Traffic

1. Create consistent and current content

Post more often to get higher results, up to 5x a week. This is most easily done through blogging, but page content can also be a great way to keep your content fresh.
Continue reading →

Is Your Sales Presentation Killing Your Sale? ON SALE| Training | All the Buzz

Personalized Sales Training On Sale In February

it's-a-deal

Turn your “no sale” into a “deal” with this deal.

“Is your sales presentation killing your sale?”  This is the title of one of our most popular offerings and for the month of February 2014, it’s on sale! For just $150. (More about the details later on.)

As Director of Marketing for local, national and international companies, I probably met at least once a day with salespeople who were trying to sell me their latest and greatest products. And most of their sales presentations were awful! I sure wanted to take them aside and say, “Listen…you should present your product this way, you’re killing your own sale!”

And now I can!  And do.  With great success.

Generally their marketing materials were okay. It was their own skills that lacked. Here are just some of the bad sales skills I saw that can actually lose you a sale… Continue reading →

Idylwood Grill Restaurant Article | Linda Barrett | Articles

Idylwood-Grill-Falls-Church-VA

Idylwood Grill, Falls Church, VA

grilled-lamb-shank-Idylwood-Grill-Falls-Church-VA

Grilled lamb shank

One of the really fun aspects of being a writer is when I get to write about food.  Or wine.  Better yet: food and wine. Check out this story called “Idylwood Grill & Wine Bar. Great Food, Great Wine, Great Friends” I published in the Jan-Feb issue of Viva Tysons magazine. I highly recommend eating at the Idylwood Grill.  It was–no kidding–fabulous.

Experts Research | Writing Quotes

Fountain pen

“Experts Research.  Amateurs Guess.”

Media Finds Furlong Construction | All the Buzz News

buzz-graphicThis is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”

In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.

Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!

Great Headline Attention Grabbers | Business Writing Tips | All the Buzz

try-for-free-all-the-buzz

Did this headline grab your attention?

You may have 8 seconds or less to grab someone’s attention with your headline, so it has to be short, to the point, and offer a compelling benefit–all at the same time. You don’t have many words to mess around with.

Here are a few great headline attention grabbers Continue reading →

All the Buzz Creates Web Site Copy for Furlong Construction Company | Website Writing

staircase-furlong-construction-company

Furlong Construction Company

Furlong Construction Company came to All the Buzz with a website that was already designed, but missing copy.  The site had the bare minimum of copy, with as little as one line per page, and did not contain relevant and valuable keywords.  They needed a professional website writer.

But they were leery of hiring a writer. Continue reading →

Is Your Writer a True Business Writer? | Writing Tips

message-around-rock

Don’t tie your message around a rock

Lots of people think they can write. And maybe they can. But do they know the myriad of differences between just writing and business writing? Or the differences between the different types of business writing?

It’s one thing to write a short story or even a novel. It’s quite another to create compelling ad copy that elicits action, web copy that boosts search engine optimization (SEO) rankings, and brochures that explain your product or service so well that they can convince your prospect to purchase on the spot. There are important differences that professional business copywriters know that “just anyone” who claims they can write do not. Continue reading →

Universal Appeals to Sell Your Product or Service, Part II | Marketing Tips

higher-sales-success

Take your company to higher sales success

In our first post (Part I) on this topic, we discussed how the universal appeals of Saving Money and Looking and Feeling Better can help you increase your sales.  We continue this series with the remaining topics: