According to the Content Marketing Institute/MarketingProfs research,
over 90% of all marketers use content marketing in some way.
If you’re not using content marketing, you should be. Here is a graphic of the most popular tactics of B2B content that you should find helpful when defining your content marketing strategy. (Detailed below).
Want to know what’s hot for 2014? Read on…
Large sites such as Buzzfeed and Facebook report that 50% of their traffic now comes from Continue reading →
“Experts Research. Amateurs Guess.”
Did this headline grab your attention?
You may have 8 seconds or less to grab someone’s attention with your headline, so it has to be short, to the point, and offer a compelling benefit–all at the same time. You don’t have many words to mess around with.
Here are a few great headline attention grabbers Continue reading →
Don’t tie your message around a rock
Lots of people think they can write. And maybe they can. But do they know the myriad of differences between just writing and business writing? Or the differences between the different types of business writing?
It’s one thing to write a short story or even a novel. It’s quite another to create compelling ad copy that elicits action, web copy that boosts search engine optimization (SEO) rankings, and brochures that explain your product or service so well that they can convince your prospect to purchase on the spot. There are important differences that professional business copywriters know that “just anyone” who claims they can write do not. Continue reading →
Take your company to higher sales success
In our first post (Part I) on this topic, we discussed how the universal appeals of Saving Money and Looking and Feeling Better can help you increase your sales. We continue this series with the remaining topics:
Take your company to higher sales success
When you are advertising or marketing your product or service, there are certain universal appeals that people respond to.
They are (in no particular order):
In this two-part series we’ll explore how this knowledge can help you… Continue reading →
All the Buzz helps you stand out from your competition
According to an article in Inc. magazine, competition may be the best thing for your business.
Carlos Ghosn, CEO of Nissan-Renault, finds that it can be lonely at the top, and welcomes competition from other automakers because a bigger field would help jump-start the market of electric cars.
Competition is also good for start-ups. Research shows that you’re probably better off with competition. Continue reading →
Lagniappe. Defined as a small gift given to a customer by a merchant at the time of a purchase. Or as I like to call it, “that little something extra.” The Baker’s Dozen.
The word comes from the Louisiana French adapting a word brought into New Orleans by the Spanish creoles. It is derived from the South American Spanish phrase la yapa (referring to a free extra item). In Andean markets it is still customary to ask for a yapa (“a little extra”) when making a purchase, and the seller responds by throwing in a little extra (Wikipedia).
The term lagniappe came up in an executive roundtable discussion this morning, opening up the doors for business owners to think about what “something extra” they can give to their clients to make their buying experience special. Continue reading →
All the Buzz Creative 