One Space or Two Between Sentences?
Way back when I was in school, we were taught to put two spaces behind a period before beginning a new sentence. Writing for the web, however, is different. You only use one space between sentences.
When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers. Continue reading →
All the Buzz Writes New Website for Tichenor Law Office
The Law Office of Patricia E. Tichenor, P.L.L.C. had an older website that just didn’t offer the friendly feel or functionality attorney Patricia Tichenor wanted. She wants to be known as a different type of law firm — one that is warm and friendly — and wanted the copy to reflect that difference. New to this site are the FAQs and the blog, which also add a client-centric focus.
All the Buzz worked with a design partner and created the copy on the new website. All the Buzz also creates the blog posts for the site in order to offer in-depth insights into various services and issues and to assist with search engine optimization.
If your website needs revising or a whole new look, or you need to keep current on your blog posts, please contact All the Buzz. We’ll provide the professional look and feel you need.
New Website for Spa Noa
All the Buzz joined a design partner to provide copywriting in the creation of a new website for Spa Noa, a high-end popular salon and spa in Reston, Virginia.
Owners Lucy Silva and Mary Taylor wanted an inviting website that reflected their commitment to quality and highlighted their personal touch. Their home page describes it best: “The luxury of an upscale spa; the warmth of a best friend’s home.”
A soothing design, custom photography, and customer-based copy help enliven the site and relate to what clients are looking for.
Which Comes First? The Copy or the Design?
If you have ever worked with a creative agency to mount a new website, you’ve probably been asked to provide the website copy up front. This can be daunting to someone who is unfamiliar with building a website, or to a person intimidated by writing. (That’s why we get brought in so often.)
Different agencies work in different ways: some want the copy up front, while others provide a template “look” first and then build the copy based on the template.
Which should come first: the copy or the design?
I find this dilemma similar to the age-old question “Which comes first, the chicken or the egg?”, and as with the chicken query, both can be correct. Continue reading →
What Does a Modern Web Writer Look Like?
My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer. It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.
The Perfect Anatomy of a Modern Web Writer
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Outstanding Copywriting Ability. Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.- Storytelling Skills. Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.
New Website for High Gear Truck Repair
All the Buzz just finished up another website, this time for High Gear Truck Repair (www.highgear.biz). This client had a dated and very static site with hardly any text and no search engine optimization. We recreated the site, originated fresh copy, featured a lot of photographs, and got High Gear back on the SEO grid.
“Drive” People to Their Destination Through Your Landing Page
I came across a great infographic that shares the biggest landing page goofs business owners can make. It compares the experience of visiting your landing page (or home page) to that of a cross-country road trip.
You want to make the trip a smooth journey for your visitors, taking them from where they are now to their final destination. And you get to decide that destination.
Do you want them to sign up for your newsletter, click the “buy now” button during a special sale, or call you for a price quote or free consultation? Pick one and give them the directions that will lead them directly to the end of the line without confusion or roadblocks. Continue reading →
Your Website is Sooooo Out of Date
It’s time for a website audit.
I can’t believe how many websites I see that are just plain awful.
- Their copy is out of date.
- They have only bulleted lists on each page.
- They haven’t used keywords or internal links.
- They have typos or bad grammar.
- Their pages only have pictures, without even having captions.
- They are even lacking copy altogether.
- Worst of all, they have the dreaded “Under Construction” on their pages or their entire site.
Egads! Are people turning away from your site because they get a bad impression from it?
When’s the last time you changed or updated your copy? One year? Two years? Ten years? Continue reading →
Media Finds Furlong Construction | All the Buzz News
This is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”…
In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.
Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!
All the Buzz Creates Web Site Copy for Furlong Construction Company | Website Writing
Furlong Construction Company
Furlong Construction Company came to All the Buzz with a website that was already designed, but missing copy. The site had the bare minimum of copy, with as little as one line per page, and did not contain relevant and valuable keywords. They needed a professional website writer.
But they were leery of hiring a writer. Continue reading →
All the Buzz Creative 