The Best Ways to Earn ROI on Marketing Efforts | All the Buzz | Marketing Tips
Many business owners struggle with the question of where to put their marketing efforts. One day they hear content marketing is the best; the next day it’s social media platforms. What’s an owner to do?
In 2014, Econsultancy did a survey to ask business owners just where they got their best return on their time and money investments for marketing. We’ll talk about their findings here. Continue reading →
How to Develop Blog Ideas through Microtopics
Are you running out of things to blog about? You’re not alone. Most people try to blog about too much in their posts. They want to cover every aspect of a subject at one time.
We suggest trying this new approach: Blog Microtopics
It’s much easier to come up with ideas to post about–and to generate great SEO results–when you take your general topics and funnel them down to specifics.
Blog Microtopic example:
Let’s look at an example of a blog microtopic and how to develop a list of them:
Step 1:
Let’s say your company sells pet products. First, list all the different types of pet products you sell. They can include food, bedding, health care, clothing, and accessories. Continue reading →
Developing Excellent Communication Skills is Essential | Writing Quotes
“Developing excellent communication skills is absolutely essential to effective leadership.
The leader must be able to share knowledge and ideas to transmit
a sense of urgency and enthusiasm to others.
If a leader can’t get a message across clearly
and motivate others to act on it, then having a message doesn’t even matter.”
– Gilbert Amelia
President and CEO of National Semiconductor Corporation
How to Write a Clear Email | All the Buzz | Business Writing Tips
WHAT does this email say?
Have you ever received an email that didn’t make sense until you searched back through the email string to see what the subject was about?
This email might say something like, “Thanks. I got your message and I’ll send it tomorrow.”
Send what tomorrow? And why?
Since the first email in this string was sent days ago, and several hundred emails have arrived since, how can you possibly remember what the “it” referred to! It’s even worse when Continue reading →
Use “I Can” to Enhance Your Client Relationships | All the Buzz | Sales & Marketing Tips
When speaking with your clients, let them know what you CAN do, not what you can’t do.This positive attitude can make all the difference in a positive outcome.
In The Freelancer’s Bible, Sara Horowitz compares the “I can’t” statement to the “I can” statement. Here are a few examples:
- Rather than saying “I can’t do a call until 3pm,” say, “I’m here from 3pm until 5pm. When would be a good time for you?”
- Rather than saying “I can’t start for 3 months,” say, “I’d love to work with you, if we can start in June.”
- Rather than saying “I can’t start until I receive the initial payment,” say, “I look forward to starting work after receipt of the initial payment.”
10 Ways to Optimize Your Blog Posts for Search Engines | All the Buzz | Business Writing
Watch your Google Rankings Rise
You have a blog on your site, and you know you have to post regularly to boost your SEO, or search engine optimization. But do you know just how to write a blog post that will increase your search engine ranking?
For the best results in search engine optimization, the blog post must have some essential elements.
1. Use Keywords for SEO
Search engines look for keywords. That’s why it’s most important to include them in every blog post. Look back at your keywords list to ensure that you are using keywords in every post. Especially use them in the title, body (make sure there’s at least one in the first paragraph and the last paragraph), headings and subheadings, title tags and meta descriptions, and anchor text (text you hyperlink to other related pages on your site).
2. Write Compelling Blog Headlines
Think about what is going to grab someone’s attention so that they’ll read your post. Make a promise in the headline and then fulfill it in the body copy, entice the reader with a catchy headline, or tell them how to solve a problem they have…or don’t know they have. Use a keyword in the headline. Continue reading →
200th Anniversary of the Star-Spangled Banner | Linda Barrett | Articles
Actual size of the original Star Spangled Banner as shown on the Star-Spangled Banner Flag House, http://www.flaghouse.org.
This week marks the 200th anniversary of the Star-Spangled Banner…both the national anthem and the flag that appeared so proudly over Fort McHenry during the War of 1812. Here’s an article Linda Barrett published about it that appeared in the July/August issue of Viva Tysons Magazine (including her photographs).
As you can see, the flag was quite huge. Read the article to find out just how large the original flag was, and how the anthem came to be written.
There are also some fun facts about our American Flag that you probably didn’t know.
Read: Long May She Wave
Promoting tourism is just one of the things we do at All the Buzz. We’d be glad to help you get your company’s story in the news too.
9 Steps to More Concise Business Writing | All the Buzz | Business Writing
We at All the Buzz spend a lot of time editing. We edit our own writing, and we edit writing for others.
In today’s working world, people want shorter, more concise information, so here’s a great article we came across on how to edit your own business writing and get to the point.
9 Steps to More Concise Business Writing
In today’s world of ultratasking and information overload, being concise is more important than ever. Whether reading a short email or 500-page business proposal, your audience typically doesn’t have the time or desire to search for information.
They don’t want to read six lines for what could have been said in six words, and they don’t want to decipher meaning. They want to get in, get information and get out. If they can’t, your message is lost.
So I’m taking a cue from one of my favorite TV shows, the Food Network’s “Chopped” (warning: the show is addictive), and listing the top words or phrases you should chop from your business writing. On to the list!
All the Buzz Writes Brochure Set for Legal Firm | All the Buzz | Business Writing
The legal firm Bancroft McGavin Horvath & Judkins, PC had made changes: altering the name, adding associates, and fine-tuning their areas of focus. But their current marketing materials did not reflect those changes.
After meetings with the client, our creative team determined that two brochures were needed, as the trial lawyers were approaching two different market segments. The first was referral sources…those organizations that regularly provide clients for the firm. The second, the clients themselves, who needed to know a little about the firm that would be representing them.
What our creative team designed, with All the Buzz as the copywriting firm, was a new set of brochures for Bancroft McGavin Horvath & Judkins. The large brochure was designed to lure and assure new partners with a well-laid-out, multi-page brochure outlining the firm and its services. A smaller tri-fold brochure was designed to not only provide the basic information about the firm, but to help remove the fear of working with a legal firm.
See our final products:
Timing is Everything | All the Buzz | PR
Are you a celebrity watcher? Well, you should be.
A great way to land some PR about your business or service is to play off a major celebrity news story.
Here’s an example we recently helped create…
When Kim Kardashian and Kanye West married in March, we discovered that they were honeymooning at Castlemartr resort in Ireland. Our PR alliance approached our client, a sister castle property in Ireland, who jumped at the opportunity to have us create and distribute a press release on how anyone can honeymoon like the stars…at THEIR property–Dromoland Castle.
All the Buzz Creative 